Haircare brand NU Standard is announcing its inaugural HydraSilk 6-City Product Tour. The tour aims to educate and demonstrate NU Standard’s HydraSilk Bonding System. 

NU Standard’s HydraSilk Hydrating Bond System is a cutting-edge two-step solution with only two products. It achieves instant hydration, improves the hair bond structure, and strengthens the overall hair strand thus reducing dryness, frizz, breakage, and hair loss. 

Autumn Yarbrough, founder of NU Standard, shown above, says, “With this tour, we look forward to edu-taining professional stylists on HYDRASILK products and teaching them how to maximize healthy hair results for their clients with our products.” 

The brand will visit Cosmo Prof stores across six U.S. cities—

• Philadelphia, PA on October 1st
• Alexandria, VA on October 2nd
• Merrillville, IN on October 8th
• Broadview, IL on October 9th
• Charlotte, NC on October 15th
• Atlanta, GA on October 16th

At each tour stop, attendees will have the unique opportunity to learn from NU Standard experts, including Autumn Yarbrough, the company’s founder; Lenita Griffis-Browning, Chief Education Officer; and Alana Snowden, Education Director.

Together, they will host a specialized instructional zone focused on bonding for textured hair where attendees will gain insight about bond builders used as a hair wellness remedy for all textures, despite ethnicity.